Abstract This study examines a brief period in the lives of four artists: František Foltýn and Gejza Schiller, two of the most renowned figures in the Košice Modernist movement, the author Béla Illés, and the main character, the photographer Rosie Ney. Several sources have suggested that the
Abstract The concept of melancholy is woven throughout the history of Western art and thoughts as an imaginary Ariadne’s thread that links the perceptions and thoughts of ancient Greece with the present day. At the same time, it could be interpreted as a sign that refers
Abstract This paper explores the complex link between visual communication and irrational consumer behaviour, with a particular focus on the context of chocolate advertising for brand communication strategy. In an era characterized by the dominance of digital marketing and communication strategy, the role of visuals in
Abstract Cartoon humour does not provoke reactions of laughter and amusement randomly, immediately, without any particular intention or thought, but because it is dependent on our physical and mental dispositions to perceive and interpret the observed image, which is inherently polysemic. Just as we are able
Abstract Contradicting the scenario full of images and the frantic pace of succession of information from the current consumer society and its technologies, since 2006 – when Tales Frey conceived the work “O Beijo” in partnership with the artist Cristine Ágape – he has created a
Abstract The philosophy of Lenka L. Lukačovičová’s work is based on her interest in our cultural and personal identity, collective memory, but also problems with functioning, and problems associated with current situations in the area where she works. The presented portfolio shows her broad interest scale, which
Abstract This article analyzes certain aspects of the reception and acceptance of the emerging technology of GAN generated visuals (DALL-E, Midjourney, and Stable Diffusion) by the general public as of mid-2021 to early 2023. It will deal specifically with the negative and positive expectations of it
Abstract The broader structural and organisational changes associated with the global expansion of Internet-distributed television have changed the ways in which we perceive the qualitative level and socio-cultural significance of television dramas. Individual transformations can be perceived in connection with the hybridisation of genres, the thematic
Abstract Phraseology is the national wealth of every language and culture in general. It is unique, has a historical thread, reflects the wisdom of ancestors and the observations of contemporaries. It can be serious, funny, instructive, figurative and direct. That is why it is productive in
Abstract This paper focuses on the writer Gejza Vámoš (1951 – 1956), namely his two publications of different natures, i.e. the novel Atoms of God and his Dissertation thesis in philosophy, The Principle of Cruelty. These are texts that were more or less created in the
Abstract As new technological tools, virtual and augmented reality caused a revolution in culture and art during the critical situation caused by the Covid-19 pandemic. It allowed the viewers to become the co-creators of art, which then changes under their influence. The property/essence of interactive art
Abstract Brand, branding and rebranding are phenomena of today. Brand and brand management are talked about in many contexts today, one of which is the strength and power of the brand. We are currently dealing with a number of branding and especially rebranding campaigns across the