Abstract The use of social networks in 2021 can no longer be described only as a trend of a properly set marketing strategy of entities, brands, or organizations, but as a marketing standard. Nevertheless, it is appropriate to perceive social networks as a unique tool of
Abstract Logo, typography and colour are the minimum elements that every company should have defined. Corporate design is a collection of elements representing the company visually. Attractive corporate design helps build the image, ensures recognizability, memorability and keeps the dialogue with the target audience. However, there
Abstract This study is a free continuation of our monograph Dominik Tatarka in the context of existentialism, the aim of which was to grasp the central work of D. Tatarka through the perspective of existentialism. Within the interpretive analyzes, however, we did not deal with the
Abstract Literary criticism as a part of mass media communication is going through significant changes with the development of online media. We can see many new variations of criticism today. Reviewers and critics are active on social sites; they use blogs, vlogs and podcasts to spread
TOČENÁ, Z.: On the Globalised Film Industry – in Detail. In European Journal of Media, Art and Photography, 2021, Vol. 9, No. 1, pp. 136-139, ISSN 1339-4940.
Abstract Is it possible to fulfil a (seemingly anachronic) desire for seeking beauty through its “distortion”? Can a wounded body be depicted as victorious? Who is imitated by “a portrait” of a biblical or mythological character? In what way can a subject be reflected in a
Abstract This portfolio presents a selection of artworks by the Slovak photographer, Zuzana Pustaiová. The artist gained wider recognition in 2012 when she won the international competition Frame as an art student. Following her success, she became recognized internationally and her work was included in several
Abstract In their theoretical study, the authors of the paper address the hidden meanings of image of communication in the medium of photography. Specifically, they focus on the encoding and subsequent interpretation of images on the basis of their inner construction. At the same time, the
Abstract This study examines the status of advertising posters in the context of the first half of the 20th century by comparing the art-science approach to the discourse of advertising theoreticians and executive advertising graphic designers. It draws from the literature of the time, from advertising
Abstract Adolphe Appia (1862-1928), a notable swiss theatre reformist, started his career as an admirer of Richard Wagner and his work, but was always critical of how his work was portrayed on the stage at the time. This is how he started his career as a
Abstract In discourses about the Fine Arts, both theoretical but mainly artistic, there is a tendency to refer to realism, realist depiction, reality and imitation in some periods. Such a tendency can also be seen in 20th century art and art theory. The key problem in
Abstract This paper looks into the particular leisure time activities and popular sports of pleasure in secular life of rural Pakistani Punjab which is the main reason for the production of popular posters. The methodological foundation for this research study is based on ethnographic surveys. This