Changes in Czech Advertising Posters During the First Half of the 20th Century
This study examines the status of advertising posters in the context of the first half of the 20th century by comparing the art-science approach to the discourse of advertising theoreticians and executive advertising graphic designers. It draws from the literature of the time, from advertising theory and from publications regulating advertising communication in public space. It documents the poster as the exclusive mass medium of its kind in the first decade of the 20th century and presents its evolution in response to the development of other public communication tools. It captures changes in the lifestyle of the new Republic as reflected in advertising content as well as the form of poster creation.
Art Nouveau, expressionism, poster, advertising poster, lifestyle, advertising theory
PAVLŮ, D.: Changes in Czech Advertising Posters During the First Half of the 20th Century. In European Journal of Media, Art and Photography, 2020, Vol. 8, No. 2, p. 84-93, ISSN 1339-4940.