Art
Artistic journal indexed in Web of Science
scientific journal, artistic journal
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Transience of All Things

Abstract Within the horizontal level of perception of the world (the sphere of intellect) and the vertical sphere of the heart, the study is an analytical examination and questioning of the photographical medium essence across various views from areas of philosophy, theology, semiology, and visual culture.

The Art-historical Fundamentals of Advertising Graphics

Abstract Contemporary visual advertising research is impossible without analysis of its art-historical fundamentals. The effectiveness of advertising graphics is defined as the process of communication and semantic perception of visual images. The subject of our study – graphics means in the advertisements of the XIX–XXI centuries.