Culture
Artistic journal indexed in Web of Science
scientific journal, artistic journal
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The Art-historical Fundamentals of Advertising Graphics

Abstract Contemporary visual advertising research is impossible without analysis of its art-historical fundamentals. The effectiveness of advertising graphics is defined as the process of communication and semantic perception of visual images. The subject of our study – graphics means in the advertisements of the XIX–XXI centuries.

Ian Conrich – Driving Force from the Land of Tolkien

Abstract This interview presents Professor Ian Conrich´s opinions on various topics related to the movie industry in different countries. He describes what he thinks about the driving force behind the New Zealand studies in UK, he brings his thoughts about the global marketing of cinemas also