Artistic journal indexed in Web of Science
scientific journal, artistic journal
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Application of Virtual and Augmented Reality in the Context of the Development of Art Marketing Communication in the Space of Selected Cultural Institutions

Abstract As new technological tools, virtual and augmented reality caused a revolution in culture and art during the critical situation caused by the Covid-19 pandemic. It allowed the viewers to become the co-creators of art, which then changes under their influence. The property/essence of interactive art

Scenology of the Digital Image

Abstract On the one hand the world of digital imaging is a continuously changing organism of almost unlimited creative possibilities. On the other hand, it is a very complicated environment full of technological systems and processing and production standards. The goal is to give to those

Cultural Heritage as a Mass Medium

Abstract Cultural heritage can be perceived as an inimitable and highly original type of information (in the broader context of communication), and thus from a certain point of view as a medium. In the long term, cultural heritage can be viewed as a means of communicating

Visual Aesthetics of the Digital Media

Abstract The article presents the results of study stylistics and visual imagery of new communications – digital media. The relevance of the topic lies in the growing use of computer technologies in visual communications: media design, web design and advertising. Multimedia as a fundamentally new type