Media
Artistic journal indexed in Web of Science
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The Art-historical Fundamentals of Advertising Graphics

Abstract Contemporary visual advertising research is impossible without analysis of its art-historical fundamentals. The effectiveness of advertising graphics is defined as the process of communication and semantic perception of visual images. The subject of our study – graphics means in the advertisements of the XIX–XXI centuries.

Texture and Pattern in Corporate Design

Abstract Logo, typography and colour are the minimum elements that every company should have defined. Corporate design is a collection of elements representing the company visually. Attractive corporate design helps build the image, ensures recognizability, memorability and keeps the dialogue with the target audience. However, there

Online Literary Criticism: When Reader Becomes Critic

Abstract Literary criticism as a part of mass media communication is going through significant changes with the development of online media. We can see many new variations of criticism today. Reviewers and critics are active on social sites; they use blogs, vlogs and podcasts to spread

Ian Conrich – Driving Force from the Land of Tolkien

Abstract This interview presents Professor Ian Conrich´s opinions on various topics related to the movie industry in different countries. He describes what he thinks about the driving force behind the New Zealand studies in UK, he brings his thoughts about the global marketing of cinemas also