Texture and Pattern in Corporate Design
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Texture and Pattern in Corporate Design


Logo, typography and colour are the minimum elements that every company should have defined. Corporate design is a collection of elements representing the company visually. Attractive corporate design helps build the image, ensures recognizability, memorability and keeps the dialogue with the target audience. However, there are still ways to move the design to higher levels, to communicate the message more consistently and attractively. Essential elements such as logo, typography and colour can cross the usual boundaries and transform themselves into a texture or pattern. These elements of graphic design are able to communicate the values and goals of the company at another level. They bring considerable variability and new possibilities to work with the design of the subject. This paper aims to point out the options offered by texture and pattern for corporate design. These elements are often perceived only as complementary to identity, and they should belong to the essential elements of corporate design.


Key words

Corporate identity. Design. Logo. Pattern. Texture.


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BEDNÁRIK, J., AUGUSTÍNOVÁ,, N.: Texture and Pattern in Corporate Design. In European Journal of Media, Art and Photography, 2021, Vol. 9, No. 1, pp. 112-121, ISSN 1339-4940.