Lucia Spálová
Artistic journal indexed in Web of Science
scientific journal, artistic journal
-1
archive,category,category-lucia-spalova,category-263,stockholm-core-2.4.4,select-child-theme-ver-1.1,select-theme-ver-9.11,ajax_fade,page_not_loaded,,qode_menu_,wpb-js-composer js-comp-ver-7.8,vc_responsive

Application of Virtual and Augmented Reality in the Context of the Development of Art Marketing Communication in the Space of Selected Cultural Institutions

Abstract As new technological tools, virtual and augmented reality caused a revolution in culture and art during the critical situation caused by the Covid-19 pandemic. It allowed the viewers to become the co-creators of art, which then changes under their influence. The property/essence of interactive art