Lucia Spálová

05/05/2023 By Lucia Spálová, Łukasz P. Wojciechowski, Marek Štosel

Application of Virtual and Augmented Reality in the Context of the Development of Art Marketing Communication in the Space of Selected Cultural Institutions

Abstract As new technological tools, virtual and augmented reality caused a revolution in culture and art during the critical situation caused by the Covid-19 pandemic. It allowed the viewers to become the co-creators of art, which then changes under their influence. The property/essence of interactive art

16/05/2022 By Eva Kapsová, Lucia Spálová

Corona Art Challenge 2020. Strategy of Re-Interpretation/Creation in Art-Marketing in the Environment of Participative Culture of Social Media

Abstract Our study reflects on the unique digital social activity Museum Art Challenge initiated by the Getty Museum in Los Angeles in a transdisciplinary fashion (touching on aesthetics, psychology and media and communication studies), which was shared on social media during the lockdown during the years