16/05/2022
By
Eva Kapsová, Lucia Spálová
Corona Art Challenge 2020. Strategy of Re-Interpretation/Creation in Art-Marketing in the Environment of Participative Culture of Social Media
Abstract Our study reflects on the unique digital social activity Museum Art Challenge initiated by the Getty Museum in Los Angeles in a transdisciplinary fashion (touching on aesthetics, psychology and media and communication studies), which was shared on social media during the lockdown during the years
