Svitlana Pryshchenko

Artistic journal indexed in Web of Science

scientific journal, artistic journal

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30/11/2022 By Svitlana Merkulova, Svitlana Pryshchenko

Visual Aesthetics of the Digital Media

Abstract The article presents the results of study stylistics and visual imagery of new communications – digital media. The relevance of the topic lies in the growing use of computer technologies in visual communications: media design, web design and advertising. Multimedia as a fundamentally new type

13/05/2021 By Svitlana Pryshchenko

The Art-historical Fundamentals of Advertising Graphics

Abstract Contemporary visual advertising research is impossible without analysis of its art-historical fundamentals. The effectiveness of advertising graphics is defined as the process of communication and semantic perception of visual images. The subject of our study – graphics means in the advertisements of the XIX–XXI centuries.