Svitlana Pryshchenko
Artistic journal indexed in Web of Science
scientific journal, artistic journal
-1
archive,category,category-svitlana-pryshchenko,category-239,stockholm-core-2.2.0,select-child-theme-ver-1.1,select-theme-ver-8.8,ajax_fade,page_not_loaded,,qode_menu_,wpb-js-composer js-comp-ver-6.6.0,vc_responsive

The Art-historical Fundamentals of Advertising Graphics

Abstract Contemporary visual advertising research is impossible without analysis of its art-historical fundamentals. The effectiveness of advertising graphics is defined as the process of communication and semantic perception of visual images. The subject of our study – graphics means in the advertisements of the XIX–XXI centuries.