Position of Corporate Social Responsibility in a Corporate Design
In the study, we address the current issues of corporate social responsibility in the context of applying its principles in corporate design through sustainable design. We draw attention to the importance of applying the mentioned concept in corporate identity and finding its feasible form using materials. By this, we can build trust in corporate social responsibility among the target audience. In the practical part, we research whether the leading telecommunications companies in the field of the corporate social responsibility can implement this concept in corporate design. We point out the currently used forms of sustainable design for selected entities.
Corporate design. Corporate identity. Corporate social responsibility. Design. Sustainability.
NAGYOVÁ, N., BEDNÁRIK, J.: Position of Corporate Social Responsibility in a Corporate Design. In European Journal of Media, Art and Photography, 2022, Vol. 10, No. 2, pp. 110-119, ISSN 1339-4940.