Self-presentation as a Component of Personal Identity in Cyberspace
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scientific journal, artistic journal
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Self-presentation as a Component of Personal Identity in Cyberspace


Personal identity in cyberspace is a complex concept based on an intuitive or deliberate communication effort that mediates the intra-personal and inter-personal contexts of one’s own digital living space. The idea of self-presentation directly affects the construction of identity and immediacy in interpersonal relationships and at the same time, enables the creation and maintenance of self-concept and self-image in the online environment. This study aims to identify the extent and directions of the use of the self-presentation in the context of virtual personal communication strategy. The visual, audiovisual and textual form of online interactions with the outside world is an integral part of human discourse and social interaction. A personal reputation strategy influences the structural and content aspects of self-presentation in cyberspace. The management of individual presentation is associated with various limitations and reputational risks, which we try to clarify using methods of logical and hermeneutic analysis. This study explores Personal Reputation Management’s conceptual structure, which includes a range of strategies and tools for shaping a positive self-image in cyberspace.


Key words

Cyberspace. Personal Identity. Personal Reputation Management. Self-Image. Self-Presentation. Visual Identity.


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VRABEC, N., ODZIOMKOVÁ, J.: Self-presentation as a Component of Personal Identity in Cyberspace. In European Journal of Media, Art and Photography, 2021, Vol. 9, No. 1, pp. 86-97, ISSN 1339-4940.