Society, Design, Communication: Prolegomenon to a Great Problem
Abstract
The article “Society, Design, Communication” examines the intersection of contemporary societal challenges and environmental design practices. It contextualizes these challenges within the pressing global environmental crisis, highlighting critical perspectives that caution against unchecked technological and industrial advancement often disregarding natural ecosystems. The study explores how sustainable design, when integrated with innovative communication strategies, can address these concerns and foster awareness and action. The article delves into the role of sustainable design in commercial and public communication, focusing on word-of-mouth strategies and immersive presentations at trade fairs and exhibitions. Using the Milan Design Week as a case study, it highlights the BioWoodesign project led by the Technical University of Zvolen, which exemplifies a biomimicry-inspired approach to design. This initiative underscores the synergy between nature and human creativity in addressing sustainability while fostering meaningful audience engagement. Furthermore, the discussion expands on emerging trends in sustainable communication, such as systemic design and circular economy principles. These approaches enhance both the functional and experiential dimensions of design exhibitions, creating immersive narratives that resonate with modern audiences. The article also critiques the prevalence of “greenwashing”—the practice of overstating environmental credentials—emphasizing the importance of transparent and credible strategies for fostering trust. By examining the intersections of society, design, and communication, the article contributes to the discourse on sustainable practices, demonstrating their potential to influence meaningful behavioral and systemic change in a rapidly evolving world.
Key words
Biomimicry. Environmental Communication. Greenwashing. Marketing. Sustainable Design. Technology. Virtualization.
DOI: https://doi.org/10.34135/ejmap-24-02-05
Laurova, A., & Zelinský, M. (2024). Society, Design, Communication Prolegomenon to a Great Problem. European Journal of Media, Art & Photography, 12(2), 92-101.