Some principles for the design 
of successful and appealing websites
Artistic journal indexed in Web of Science
scientific journal, artistic journal
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Some principles for the design 
of successful and appealing websites


Digital marketing communications has been undergoing incredibly dynamic development recently and what is true today is not valid tomorrow and must be replaced by new findings. And with every considerations and recommendations a number of other questions appear, which deserve answers. The authors tried to find answers to these particular questions. The article deals with current issues of web design and some new trends in this sphere of social reality. In its first part, the author reflects on issues of creativity and their specifics in the case of web pages, including options, rules and regulations within the user experience design (UX) and user interface (UI). In the following article, in its second part, the authors present 10 golden rules for creating successful and effective websites that every as a successful web designer should know. The rules relate to the content of the site and its design. 


Key words

Website design, creativity, juxtaposition, logo, website header, call to action, site structure, menu, headlines, font size, text blocks, buttons, graphics, social media, engagement, site footer


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KONÍČEK, I., SVĚTLÍK, J.,: Some principles for the design of successful and appealing websites. In European Journal of Media, Art and Photography, 2020, Vol. 8, No. 1, p. 106-116, ISSN 1339-4940.