PAVLŮ, D.: Vladimír Birgus, Pavel Scheufler: Czech Photography in 1839-2019. In European Journal of Media, Art and Photography, 2022, Vol. 10, No. 1, pp. 118-119, ISSN 1339-4940.
Abstract
This study examines the status of advertising posters in the context of the first half of the 20th century by comparing the art-science approach to the discourse of advertising theoreticians and executive advertising graphic designers. It draws from the literature of the time, from advertising
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