Categories Jana Galera Matúšová
Artistic journal indexed in Web of Science
scientific journal, artistic journal
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30/11/2021 By Jana Galera Matúšová

Logo as the Greatest Symbol of Brand

Abstract The visual identity of a brand is what comprises a substantial part of its value, as it is the logo and the symbols used by a brand that distinguish it from competition and confer its competitive advantage. Logo can even be perceived as a work