LUUK: A tradition is born
A novelty stands at the beginning of everything. Maybe it’s not perfect, unsure and coy, but alas it stands at the inception of everything new. As things progress, it trades its imperfections for advantages and slowly gains its own unique form within our reality. At first, only a select few appreciate it, but slowly it gains the attention of the wider collective. And then at last, the breakthrough comes. The seemingly uninterested majority takes notice. There are no shortcuts to achieve this success. No corners to cut. All it takes is passion, hard work and dedication.