Abstract:

As the contemporary debates on cultural taste and cultural consumption continue to develop, the term “cultural omnivore” is discussed by an increasing number of sociologists and other scholars specialising in cultural and media studies. The study’s main objective is to offer a complex set of theoretical outlines related to the notions of “cultural omnivore” and “cultural univore”. The author of the study works with the basic assumption that today’s research findings on the topic do not aim to reject Pierre Bourdieu’s influential works and theories from the 1980s but they rather revisit the issues of cultural consumption in the light of the present-day globalised society and cultural situation. Referring to various academic reflections on the given issue, the study points out that the concept of “cultural omnivore” may not be flawless and impeccable but it still represents a significant contribution to revitalisation of the knowledge on cultural consumption in the 21st century.

Key words:

commercialisation, cultural consumption, cultural levels, cultural omnivore, cultural univore, media genres, taste patterns