Abstract In each era, there are distinctive features that have influenced the possibilities of promoting intangible art products in the broader context of marketing. The possibilities, methods and forms of promotion have changed and evolved over the centuries and have depended on the development of mass
Abstract Creating a school magazine offers students opportunities to develop their skills, professional potential, teamwork, creativity, media literacy, and involvement in the school community. In magazine design, colours create a positive first impression, strengthen a magazine’s attractiveness and popularity among readers. Combinations of colours form a
Abstract The media inherently reflect the cultural, political and social contexts of a nation through products (audiovisual programmes). Public opinion to some extent participates in the profiling of the programmes broadcast. The thematic concept of media products is marked by the current social current – the
Abstract The object of the authors’ research was the festive Christmas window displays of brick-and-mortar retail stores. The main objective of the research was to identify the dominant colours, symbols and signage of Christmas festive displays of retail brick-and-mortar stores across different product categories and countries
Abstract The presented study deals with the issue of the discourse of pictorial portrayals in present-day audiovisual culture. The authors aim to find the basic parameters of the current discourse and discursive practices within audiovisual creation, especially film and television. They define basic concepts and categories
Abstract Social documentary photography is one of the key genres that Ukrainian artists use for creating a series of works presented in the form of a photo book or as an independent project. Among the most prominent representatives of this direction, Alexander Chekmenev and the members
Abstract This study examines a brief period in the lives of four artists: František Foltýn and Gejza Schiller, two of the most renowned figures in the Košice Modernist movement, the author Béla Illés, and the main character, the photographer Rosie Ney. Several sources have suggested that the
Abstract The concept of melancholy is woven throughout the history of Western art and thoughts as an imaginary Ariadne’s thread that links the perceptions and thoughts of ancient Greece with the present day. At the same time, it could be interpreted as a sign that refers
Abstract Cartoon humour does not provoke reactions of laughter and amusement randomly, immediately, without any particular intention or thought, but because it is dependent on our physical and mental dispositions to perceive and interpret the observed image, which is inherently polysemic. Just as we are able
Abstract This article analyzes certain aspects of the reception and acceptance of the emerging technology of GAN generated visuals (DALL-E, Midjourney, and Stable Diffusion) by the general public as of mid-2021 to early 2023. It will deal specifically with the negative and positive expectations of it
Abstract The broader structural and organisational changes associated with the global expansion of Internet-distributed television have changed the ways in which we perceive the qualitative level and socio-cultural significance of television dramas. Individual transformations can be perceived in connection with the hybridisation of genres, the thematic
Abstract Phraseology is the national wealth of every language and culture in general. It is unique, has a historical thread, reflects the wisdom of ancestors and the observations of contemporaries. It can be serious, funny, instructive, figurative and direct. That is why it is productive in