Abstract This study examines the status of advertising posters in the context of the first half of the 20th century by comparing the art-science approach to the discourse of advertising theoreticians and executive advertising graphic designers. It draws from the literature of the time, from advertising
Abstract Adolphe Appia (1862-1928), a notable swiss theatre reformist, started his career as an admirer of Richard Wagner and his work, but was always critical of how his work was portrayed on the stage at the time. This is how he started his career as a
Abstract In discourses about the Fine Arts, both theoretical but mainly artistic, there is a tendency to refer to realism, realist depiction, reality and imitation in some periods. Such a tendency can also be seen in 20th century art and art theory. The key problem in
Abstract This paper looks into the particular leisure time activities and popular sports of pleasure in secular life of rural Pakistani Punjab which is the main reason for the production of popular posters. The methodological foundation for this research study is based on ethnographic surveys. This
Abstract The information revolution and the electronization of communication have brought with them several trends that have significantly changed not only our perception of information, but also their ways of creation, presentation and distribution. This fact was also caused by the fact that under the influence
Abstract This interview presents Professor Ian Conrich´s opinions on various topics related to the movie industry in different countries. He describes what he thinks about the driving force behind the New Zealand studies in UK, he brings his thoughts about the global marketing of cinemas also
Abstract The study deals with the issue of human corporeality in a retrospective outline of the European cultural tradition and in terms of significant features of post-modern culture, post-modernism and pop culture. The authors form the premise that Homo corporalis has represented the muse of artistic
Abstract A specific type of society or historical period is usually determined by characteristic kinds of technology and corresponding forms of media contents that shape the public discourse and reflect both collective social experience and individual lifestyles. Given the preferred kinds of media products and media entertainment
Abstract The authors of the paper deal with the visual identity of educational institutions. They point at the importance of visual identity for communication about universities. Visual identity is understood as an element of corporate identity which is based on the philosophy of institution. The authors
Abstract Digital marketing communications has been undergoing incredibly dynamic development recently and what is true today is not valid tomorrow and must be replaced by new findings. And with every considerations and recommendations a number of other questions appear, which deserve answers. The authors tried to
Abstract The first forms of the accent script were created at the beginning of the 19th century and at that time there was no indication that they would be very popular even in the second half of the 21st century. The reason for their emergence was
Abstract Public publishing space for authors of original contemporary literature in Slovakia has changed and expanded significantly in the last three decades since 1989. Due to the development and use of modern technologies and the existence of digital virtual space, nowadays the authors of Slovak literature