Abstract The study examines and compares various interpretations of the term camera as a means of expression in the individual stages of the development of film sciences, as well as the overlap of the mentioned theoretical concepts into groundbreaking film pieces by relevant filmmakers. In addition
Abstract The paper points out the existence of the Slovak poetic word in presentday Hungary. It aims to identify the themes, creative procedures, methods and means of expression used in the Slovak poems by Imrich Fuhl. Based on a methodological basis, it follows the specific attributes
Abstract 1931. F. Poulenc writes Quatre Poemes de Guillaume Apollinaire (FP 58), containing the poem Avant le cinema (3rd part). While not sharing the poet’s insight about the fate of cinema and its creators, the composer accurately reproduced the image of Le cinéma muet with fluctuating
Abstract This study is focused on the transformation of scientific knowledge into pieces of art and design for further usage in science fiction and fantasy-based games and movies. There are several problems related to concept art and one of them is relevant sources. In order to
Abstract Contemporary visual advertising research is impossible without analysis of its art-historical fundamentals. The effectiveness of advertising graphics is defined as the process of communication and semantic perception of visual images. The subject of our study – graphics means in the advertisements of the XIX–XXI centuries.
Abstract The use of social networks in 2021 can no longer be described only as a trend of a properly set marketing strategy of entities, brands, or organizations, but as a marketing standard. Nevertheless, it is appropriate to perceive social networks as a unique tool of
Abstract Logo, typography and colour are the minimum elements that every company should have defined. Corporate design is a collection of elements representing the company visually. Attractive corporate design helps build the image, ensures recognizability, memorability and keeps the dialogue with the target audience. However, there
Abstract This study is a free continuation of our monograph Dominik Tatarka in the context of existentialism, the aim of which was to grasp the central work of D. Tatarka through the perspective of existentialism. Within the interpretive analyzes, however, we did not deal with the
Abstract In their theoretical study, the authors of the paper address the hidden meanings of image of communication in the medium of photography. Specifically, they focus on the encoding and subsequent interpretation of images on the basis of their inner construction. At the same time, the
Abstract This study examines the status of advertising posters in the context of the first half of the 20th century by comparing the art-science approach to the discourse of advertising theoreticians and executive advertising graphic designers. It draws from the literature of the time, from advertising
Abstract Adolphe Appia (1862-1928), a notable swiss theatre reformist, started his career as an admirer of Richard Wagner and his work, but was always critical of how his work was portrayed on the stage at the time. This is how he started his career as a
Abstract In discourses about the Fine Arts, both theoretical but mainly artistic, there is a tendency to refer to realism, realist depiction, reality and imitation in some periods. Such a tendency can also be seen in 20th century art and art theory. The key problem in
