Media – Page 2

Media

Artistic journal indexed in Web of Science

scientific journal, artistic journal

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16/05/2022 By Eva Kapsová, Lucia Spálová

Corona Art Challenge 2020. Strategy of Re-Interpretation/Creation in Art-Marketing in the Environment of Participative Culture of Social Media

Abstract Our study reflects on the unique digital social activity Museum Art Challenge initiated by the Getty Museum in Los Angeles in a transdisciplinary fashion (touching on aesthetics, psychology and media and communication studies), which was shared on social media during the lockdown during the years

16/05/2022 By Jana Radošinská, Lenka Rusňáková, Zuzana Točená

Biographical Drama Becoming a Blockbuster: The Case Study of Bohemian Rhapsody

Abstract The study focuses on the biographical drama (or, the biopic) as a critically underestimated, yet popular film genre that tends to portray extraordinary lives and career patterns of famous people. Given the fact that the feature film Bohemian Rhapsody (2018, directed by Bryan Singer, later

16/05/2022 By Martin Kasarda

Shocking in Popular Music: Commodification by Eccentricity

Abstract Intentional eccentricity is a strategy targeted at how to capture publicity and media. Since the time of the emerging modern bourgeois society, exalted artistic eccentricity, bohemianism, has been a regular and significant part of social discourse. Dandy was a hero who needed to be distinguished

30/11/2021 By Ladislav Halama, Zora Hudíková

Concept of the Camera at the Analogue – Digital Crossroads

Abstract The study examines and compares various interpretations of the term camera as a means of expression in the individual stages of the development of film sciences, as well as the overlap of the mentioned theoretical concepts into groundbreaking film pieces by relevant filmmakers. In addition

30/11/2021 By Andrej Trnka, Martin Engler

Fundamental Knowledge behind Creation of Concept Art

Abstract This study is focused on the transformation of scientific knowledge into pieces of art and design for further usage in science fiction and fantasy-based games and movies. There are several problems related to concept art and one of them is relevant sources. In order to

30/11/2021 By Natalia Kowalska-Elkader

Radio Experiments: Aesthetic, Structure, Genre

Abstract In the structure of radio experiments, the pattern is present and not every sound composition composed in any way fits into this pattern and is artistically valuable as well as it is not necessarily experimental radio drama or avant-grade music. The common features and structural

30/11/2021 By Jana Galera Matúšová

Logo as the Greatest Symbol of Brand

Abstract The visual identity of a brand is what comprises a substantial part of its value, as it is the logo and the symbols used by a brand that distinguish it from competition and confer its competitive advantage. Logo can even be perceived as a work

13/05/2021 By Svitlana Pryshchenko

The Art-historical Fundamentals of Advertising Graphics

Abstract Contemporary visual advertising research is impossible without analysis of its art-historical fundamentals. The effectiveness of advertising graphics is defined as the process of communication and semantic perception of visual images. The subject of our study – graphics means in the advertisements of the XIX–XXI centuries.

13/05/2021 By Juliána Odziomková, Norbert Vrabec

Self-presentation as a Component of Personal Identity in Cyberspace

Abstract Personal identity in cyberspace is a complex concept based on an intuitive or deliberate communication effort that mediates the intra-personal and inter-personal contexts of one's own digital living space. The idea of self-presentation directly affects the construction of identity and immediacy in interpersonal relationships and

13/05/2021 By Anna Zaušková, Martin Vanko, Michal Kubovics

Elements of Visual Communication of Educational Institutions on Social Networks

Abstract The use of social networks in 2021 can no longer be described only as a trend of a properly set marketing strategy of entities, brands, or organizations, but as a marketing standard. Nevertheless, it is appropriate to perceive social networks as a unique tool of

13/05/2021 By Jaroslav Bednárik, Natália Augustínová

Texture and Pattern in Corporate Design

Abstract Logo, typography and colour are the minimum elements that every company should have defined. Corporate design is a collection of elements representing the company visually. Attractive corporate design helps build the image, ensures recognizability, memorability and keeps the dialogue with the target audience. However, there

13/05/2021 By Mária Stanková

Online Literary Criticism: When Reader Becomes Critic

Abstract Literary criticism as a part of mass media communication is going through significant changes with the development of online media. We can see many new variations of criticism today. Reviewers and critics are active on social sites; they use blogs, vlogs and podcasts to spread