Abstract Phraseology is the national wealth of every language and culture in general. It is unique, has a historical thread, reflects the wisdom of ancestors and the observations of contemporaries. It can be serious, funny, instructive, figurative and direct. That is why it is productive in
Abstract This paper focuses on the writer Gejza Vámoš (1951 – 1956), namely his two publications of different natures, i.e. the novel Atoms of God and his Dissertation thesis in philosophy, The Principle of Cruelty. These are texts that were more or less created in the
Abstract As new technological tools, virtual and augmented reality caused a revolution in culture and art during the critical situation caused by the Covid-19 pandemic. It allowed the viewers to become the co-creators of art, which then changes under their influence. The property/essence of interactive art
Abstract Brand, branding and rebranding are phenomena of today. Brand and brand management are talked about in many contexts today, one of which is the strength and power of the brand. We are currently dealing with a number of branding and especially rebranding campaigns across the
Abstract On the one hand the world of digital imaging is a continuously changing organism of almost unlimited creative possibilities. On the other hand, it is a very complicated environment full of technological systems and processing and production standards. The goal is to give to those
Abstract Cultural heritage can be perceived as an inimitable and highly original type of information (in the broader context of communication), and thus from a certain point of view as a medium. In the long term, cultural heritage can be viewed as a means of communicating
Abstract The article presents the results of study stylistics and visual imagery of new communications – digital media. The relevance of the topic lies in the growing use of computer technologies in visual communications: media design, web design and advertising. Multimedia as a fundamentally new type
Abstract Media and technology convergence has caused many changes in the world of the young public - from preferred social media, to content creation, to media consumption and its volume. In the online world, young audiences live their own lives, often separate from real ones. This
Abstract The podcast has discovered its own listeners over the past few years and has naturally integrated itself into their daily lives. Its remarkable growth is also resonating in professional and scholarly circles, where attempts are being made to define it and integrate it into mass
Abstract In the study, we address the current issues of corporate social responsibility in the context of applying its principles in corporate design through sustainable design. We draw attention to the importance of applying the mentioned concept in corporate identity and finding its feasible form using
Abstract Our study reflects on the unique digital social activity Museum Art Challenge initiated by the Getty Museum in Los Angeles in a transdisciplinary fashion (touching on aesthetics, psychology and media and communication studies), which was shared on social media during the lockdown during the years
Abstract The study focuses on the biographical drama (or, the biopic) as a critically underestimated, yet popular film genre that tends to portray extraordinary lives and career patterns of famous people. Given the fact that the feature film Bohemian Rhapsody (2018, directed by Bryan Singer, later