Abstract Contemporary visual advertising research is impossible without analysis of its art-historical fundamentals. The effectiveness of advertising graphics is defined as the process of communication and semantic perception of visual images. The subject of our study – graphics means in the advertisements of the XIX–XXI centuries.
Abstract Personal identity in cyberspace is a complex concept based on an intuitive or deliberate communication effort that mediates the intra-personal and inter-personal contexts of one's own digital living space. The idea of self-presentation directly affects the construction of identity and immediacy in interpersonal relationships and
Abstract The use of social networks in 2021 can no longer be described only as a trend of a properly set marketing strategy of entities, brands, or organizations, but as a marketing standard. Nevertheless, it is appropriate to perceive social networks as a unique tool of
Abstract Logo, typography and colour are the minimum elements that every company should have defined. Corporate design is a collection of elements representing the company visually. Attractive corporate design helps build the image, ensures recognizability, memorability and keeps the dialogue with the target audience. However, there
Abstract Literary criticism as a part of mass media communication is going through significant changes with the development of online media. We can see many new variations of criticism today. Reviewers and critics are active on social sites; they use blogs, vlogs and podcasts to spread
Abstract This study examines the status of advertising posters in the context of the first half of the 20th century by comparing the art-science approach to the discourse of advertising theoreticians and executive advertising graphic designers. It draws from the literature of the time, from advertising
Abstract In discourses about the Fine Arts, both theoretical but mainly artistic, there is a tendency to refer to realism, realist depiction, reality and imitation in some periods. Such a tendency can also be seen in 20th century art and art theory. The key problem in
Abstract This paper looks into the particular leisure time activities and popular sports of pleasure in secular life of rural Pakistani Punjab which is the main reason for the production of popular posters. The methodological foundation for this research study is based on ethnographic surveys. This
Abstract The information revolution and the electronization of communication have brought with them several trends that have significantly changed not only our perception of information, but also their ways of creation, presentation and distribution. This fact was also caused by the fact that under the influence
Abstract This interview presents Professor Ian Conrich´s opinions on various topics related to the movie industry in different countries. He describes what he thinks about the driving force behind the New Zealand studies in UK, he brings his thoughts about the global marketing of cinemas also
Abstract The study deals with the issue of human corporeality in a retrospective outline of the European cultural tradition and in terms of significant features of post-modern culture, post-modernism and pop culture. The authors form the premise that Homo corporalis has represented the muse of artistic
Abstract A specific type of society or historical period is usually determined by characteristic kinds of technology and corresponding forms of media contents that shape the public discourse and reflect both collective social experience and individual lifestyles. Given the preferred kinds of media products and media entertainment