Abstract Intentional eccentricity is a strategy targeted at how to capture publicity and media. Since the time of the emerging modern bourgeois society, exalted artistic eccentricity, bohemianism, has been a regular and significant part of social discourse. Dandy was a hero who needed to be distinguished
Abstract The study examines and compares various interpretations of the term camera as a means of expression in the individual stages of the development of film sciences, as well as the overlap of the mentioned theoretical concepts into groundbreaking film pieces by relevant filmmakers. In addition
Abstract This study is focused on the transformation of scientific knowledge into pieces of art and design for further usage in science fiction and fantasy-based games and movies. There are several problems related to concept art and one of them is relevant sources. In order to
Abstract In the structure of radio experiments, the pattern is present and not every sound composition composed in any way fits into this pattern and is artistically valuable as well as it is not necessarily experimental radio drama or avant-grade music. The common features and structural
Abstract The visual identity of a brand is what comprises a substantial part of its value, as it is the logo and the symbols used by a brand that distinguish it from competition and confer its competitive advantage. Logo can even be perceived as a work
Abstract Contemporary visual advertising research is impossible without analysis of its art-historical fundamentals. The effectiveness of advertising graphics is defined as the process of communication and semantic perception of visual images. The subject of our study – graphics means in the advertisements of the XIX–XXI centuries.
Abstract Personal identity in cyberspace is a complex concept based on an intuitive or deliberate communication effort that mediates the intra-personal and inter-personal contexts of one's own digital living space. The idea of self-presentation directly affects the construction of identity and immediacy in interpersonal relationships and
Abstract The use of social networks in 2021 can no longer be described only as a trend of a properly set marketing strategy of entities, brands, or organizations, but as a marketing standard. Nevertheless, it is appropriate to perceive social networks as a unique tool of
Abstract Logo, typography and colour are the minimum elements that every company should have defined. Corporate design is a collection of elements representing the company visually. Attractive corporate design helps build the image, ensures recognizability, memorability and keeps the dialogue with the target audience. However, there
Abstract Literary criticism as a part of mass media communication is going through significant changes with the development of online media. We can see many new variations of criticism today. Reviewers and critics are active on social sites; they use blogs, vlogs and podcasts to spread
Abstract This study examines the status of advertising posters in the context of the first half of the 20th century by comparing the art-science approach to the discourse of advertising theoreticians and executive advertising graphic designers. It draws from the literature of the time, from advertising
Abstract In discourses about the Fine Arts, both theoretical but mainly artistic, there is a tendency to refer to realism, realist depiction, reality and imitation in some periods. Such a tendency can also be seen in 20th century art and art theory. The key problem in